The Northwestern Medicine Golf Classic has been a cornerstone event for over four decades, raising funds for important healthcare initiatives. To breathe new life into this cherished tradition, I created marketing collateral that honored the event’s legacy while introducing fresh design elements. A timeless crest design paired with bold purple hues and an argyle pattern, both created by a colleague, brought a modern touch to the classic event, appealing to both long-time participants and new attendees. The event’s visual identity reinforced its stature as a premier fundraiser, enhancing attendee engagement and supporting Northwestern Medicine’s mission.