For Northwestern Medicine’s annual Walk & 5K, the challenge was to revamp an established event into a celebration of life and survival. I designed event collateral with a brand identity created by a colleague that mirrored the joyful spirit of the day, from dynamic signage to vibrant marketing materials. Confetti-inspired visuals and bold typography created an atmosphere of celebration, supporting participants while honoring cancer survivors. This refreshed identity energized the event, drawing in more participants and sponsors, helping to amplify its impact on the community and the cause.