In the emerging neighborhood of North Kansas City, Americo sought to introduce The Oxbow, an upscale residential development with high-end amenities. Drawing from the history and geography of the area, a brand identity was created, inspired by the Missouri River’s oxbow bends, emphasizing elegance and community. My role involved crafting marketing materials that evoked a vintage social club vibe, showcasing the luxurious living spaces. Photography and collateral carried this sense of exclusivity, turning The Oxbow into a destination, and further defining the neighborhood’s transformation.